7 Benefits of Blogs for Business

Utilizing a blog is one of the most important content marketing strategies to do when you are running digital marketing.
7 Benefits of Blogs for Business

It's time for you to consider the benefits of blogs to support your business. Starting from consistently increasing website traffic to attracting new customers and building loyalty with current customers.

Utilizing a blog is one of the most important content marketing strategies to do when you are running digital marketing.

Here are seven benefits of blogging in helping your business.

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1. Increase Website Traffic

Frequently uploading consistent quality content will help increase traffic on your business website. Many companies and business owners feel the benefits of blogging significantly when they regularly update blog content compared to those who rarely do so.

The more traffic, the more leads for B2B and B2C companies. In addition, the more visitors on your site, the more potential customers will place an order or reservation for products/services.

Basically, high website traffic is great and beneficial for all types of businesses. The advantages of blogs are also felt by site visitors. It's possible that they came across your content while looking for a solution to their problem.

2. Attract New Customers

Bringing in new customers is not impossible when you regularly update your blog. The most attention-grabbing and targeted content certainly attracts new customers.

Put yourself in the shoes of a prospect doing online research before buying a product or service. Most likely you as a customer use Google to do research before buying a product/service.

From here, you will determine the various things that influence every buying decision. For example, from prices, reviews, product production quality, and others.

Potential customers who find blog content informative and interesting about the subject they are looking for will be attracted to come back again. It would be even better if they bought it right away!

To get the benefits of this one blog, of course, requires a strategy. Creating a blog strategy can take a long time and considerable experience. But if you're willing to invest the time and effort here, it will be worth it.

3. Telling What Your Business Has to Offer

For many businesses such as home contractors, interior design, web designers, and so on, a blog can serve as a portfolio of past clients or projects. Blogs in this line of business can be used to increase the company's exposure and credibility.

Thanks to your blog, potential customers or clients can have an idea of ​​what they can expect from your product or service. Insert some interesting visual media such as photos or videos to add value to your portfolio.

To do this, you don't even need to have deep technical knowledge. If you're having trouble, there are already tons of WordPress tutorials on the internet. Therefore, do not be discouraged!

4. Build Relationships with Potential and Existing Customers

The advantage of blogs for companies that is no less important is the fact that a blog can help you build communication with potential customers and those who are already loyal customers.

In a blog, you don't just promote a business with a hard-selling concept. You also create a soft-selling promotional concept that touches the customer's emotions.

For example, if you sell pomade products, you can write articles about hair and other grooming tips for men. From there, you build an emotional bridge to your readers and make them feel attached to your product.

5. Share Your Business Perspective

Blog-formatted content offers ample space to talk about many things, including your business perspective. This is of course a little different from social networks like Instagram or Facebook, where you only have a limited amount of space to write or upload something.

Through a blog, you can introduce your business from various sides and even convey a detailed business perspective. 

6. Shows That Your Business Is Competent in Its Industry

Blogs not only contain the latest product updates, but also information related to your product.

By continuing to update your blog, existing and potential customers will be absolutely sure that you really know what you are selling. Audiences will judge that you have a passion for your field so that you will provide the best information and services to customers.

For example, Gillette (men's mustache razor) uses grooming newspapers to promote products. This tactic makes Gillette truly look like the most recommended product in men's grooming. The same thing you can do with blogs today.

If your blog appears on the first page of Google, your product will be trusted as a solution to customer problems.

Your product will also seem superior compared to competitors who cannot be found on Google.

7. Increase Brand Trust

The final benefit of blogging for business is that it increases customer confidence in your brand. When a business is consistent in building trust, its reputation will spread more quickly.

Stephen R. Covey, the author of "The Seven Habits of Highly Effective People", says that when a person's level of trust is high enough, communication will be easy, instant, and effective. This is tantamount to blogging!

Updating your blog diligently and consistently is the easiest way for your brand to build this trust.

When you develop quality content to continuously add value to your readers, your brand will be stronger and more reputable. One thing you need to remember is this: trust doesn't build quickly.

Therefore, you are advised to make sure your blog readers find the information and answers they are looking for to their problems.

After they believe in every blog content you publish, in the end, it will be very possible for them to become customers.

Conclusion

Utilizing a blog as a marketing and branding channel for your business is very important today. To get the desired results, you need to do some content planning before starting a blog.

Another thing to consider when running a blog is SEO. Without the correct implementation of On-Page SEO and Off-Page SEO, your blog will have a hard time appearing on the first page on Google.

If you plan to be active in blogging and SEO, you can start learning from several reliable sources that thoroughly discuss this.

Website Designer, Blogger and an Engineer. Cybersecurity student and the founder of this Blog. facebookwhatsapptelegram

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